NICOLE
download.png

venmo case study

Venmo Redesign / Fall 2018

Venmo is the most ubiquitous peer-to-peer payment app among millennials and the younger generations today. A common etiquette I see on campus and in Berkeley are students going out to eat with their friends, splitting the bill as one person pays for the whole purchase while their friends pay them back through Venmo.

How might we allow users to pay money to others more efficiently?

—Problem

  1. The splitting feature on Venmo doesn’t seem to be included in the main pay/request icon. Users can split bills from retailers if they purchase through Venmo, and Grubhub, Uber and UberEats have collaborated with Venmo so that users can split their bills from those apps among their friends through Venmo. However, not all retailers and restaurants have Venmo payment options that would allow users to split the bill with others, so they may need to divide the bill manually on their own through a calculator app and request payment their friends. Wouldn’t it be easier to have that splitting feature directly on the main “pay or request” page?

  2. Paying multiple people at once is an option, but when users select a single person to send money to, it automatically leads them to the “pay or request” page. Users would need to tap on the person’s name again to go to the “add recipients page” in order to send money to multiple people,

  3. When the app is loaded, it immediately shows the social feed where users can see what people are paying others for. Albeit, Venmo’s social media aspect is a great and unique feature, but ultimately users start up the app with the primary intentions of sending or requesting money rather than browsing to see what people pay others.

Venmo social feeds opens upon starting the app.

Venmo social feeds opens upon starting the app.

No split option in “pay or request page”/tapping person’s name again to add multiple people.

No split option in “pay or request page”/tapping person’s name again to add multiple people.

—Solution

I redesigned Venmo such that the app opens up to a keypad where users can immediately set a number that they can request, pay, or split. The request, pay, and split options are placed on the bottom of the screen so users can reach them more easily.

  1. Users can type in a total amount that they can split by tapping “split” in the bottom right. They can select the people they want to split with by typing in their names, and the app will automatically divide the bill depending on how many people are selected.

  2. Users can type in the total amount they want to send, and after selecting “pay” they can select as many people as they want so that they can pay multiple users at once.

  3. Users can flip to the social feed from the keypad page by selecting the world icon on the top right. Options to view the payment feed among the whole world, friends, or oneself are moved to the bottom of the screen.

Redesigned split feature to be included along with the pay or request options.

Redesigned split feature to be included along with the pay or request options.

Redesigned paying option such that multiple users can be selected to be paid at once.

Redesigned paying option such that multiple users can be selected to be paid at once.

Redesigned app such that number keypad is shown immediately. Social feed can be easily accessed by tapping the person/world icon on the top right.

Redesigned app such that number keypad is shown immediately. Social feed can be easily accessed by tapping the person/world icon on the top right.

Keypad home page upon startup.

Keypad home page upon startup.

Redesigned social feed.

Redesigned social feed.

Splitting option included.

Splitting option included.

Paying multiple people.

Paying multiple people.

Workflow for three actions: paying multiple people, splitting option, and going to the social feed.

Workflow for three actions: paying multiple people, splitting option, and going to the social feed.

Interact with the prototype of this redesign here on Marvel!